Business Administration Courses | 2024-2025 Graduate Catalog | SIU

Basic concepts, principles, and techniques used in the generation of accounting data for financial statement preparation and interpretation. Asset, liability, equity valuations and income determination is stressed. Restricted to enrollment in M.B.A. program or consent of department.

Credit Hours: 3

An introductory course combining both a description of the structure of business financing and an analysis of functional finance from a managerial viewpoint. Prerequisites: Business Analytics I and ACCT 220, or equivalents. Restricted to enrollment in M.B.A. program or consent of department.

Credit Hours: 3

An overview of the role of marketing within an economic system and of the major marketing activities and decisions within an organization. Emphasis is on developing an understanding of the marketing process. Restricted to enrollment in M.B.A. program or consent of department.

Credit Hours: 3

An overview of the legal, social, and ethical dimensions which influence business with particular attention to the role of law as a control factor of society in the business world. Restricted to enrollment in M.B.A. program or consent of department.

Credit Hours: 3

This course will focus on important issues facing brand managers who are managing existing brands. The focus will be at the level of the brand and the discussions will pertain to issues involved in the development and implementation of brand strategies. The course will provide students with a conceptual framework to examine brand equity and use it as the basis for managing categories of brands, brand extensions, and dealing with the threats of generic brands. There will be an emphasis on bringing together the different elements of a brand strategy. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

This course will prepare M.B.A. Professionals for the demands of the program. The course is divided into four parts to provide students the necessary foundational skills and knowledge. (1) Introduces students to the program and helps them re-familiarize with academic communication styles. (2) Introduces students to data analytics, and satisfies the Business Analytics I foundation requirement. (3) Covers the fundamental accounting and finance topics, and satisfies the Accounting/Finance/Economics foundation requirement. (4) Introduces students to topics in their preselected concentration and satisfies the particular workshop required for that concentration. Restricted to enrollment in a College of Business and Analytics graduate program or consent of School.

Credit Hours: 2

This course focuses on leadership processes. In particular, this course will emphasize self-development and the skills necessary to lead. This course will also build upon the conceptual foundations provided from leadership topics covered in previous courses, structuring opportunities for finding practical application of theoretical concepts. Restricted to enrollment in an Online MBA program or consent of department.

Credit Hours: 2

Basic cost concepts, measures, methods and systems of internal accounting useful for managerial planning, implementation, control and performance evaluation. Includes cost analysis relevant for non-routine decision-making. Prerequisites: Accounting, Finance, and Economics Foundation Area, or ACCT 220, or equivalent. Not available to students who were undergraduate accounting majors. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

This course is designed to provide master's students with an introduction to entrepreneurship, its theory, and practical applications. During this course, students will be exposed to a number of activities related to starting and operating a business. The goal of this course is to provide students with the basic tools for business creation. The culmination of the course will be the completion of a business plan. Restricted to enrollment in an Online MBA program or consent of department.

Credit Hours: 2

(Same as ACCT 514) Philosophical implications of contemporary issues in business ethics. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

The study of the development of competitive strategy for the operations and supply chain function, frameworks and tools used to implement operations and supply chain strategy, and how the operations and supply chain function contributes to an organization's competitive capabilities in the global marketplace. Prerequisite: Business Analytics I Foundation Area or equivalent. Restricted to enrollment in the College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Concepts and techniques for strategic knowledge discovery in structured and unstructured data from pre-processing and transformation to model validation and post-processing. Real-world examples and cases to put data mining in context and to illustrate how the application of data mining can lead to better strategic data-based decision making. Restricted to enrollment in College of Business and Analytics graduate program or consent of the department.

Credit Hours: 3

This course provides an introduction of data science and analytics from a real-world perspective through interviews with technical staff, managers, and executives. In addition, the course teaches the statistical foundations needed for data science and analytics. Restricted to enrollment in College of Business and Analytics graduate program or consent of the department.

Credit Hours: 3

Provides a broad overview of basic concepts, principles, and recent innovations in Data Science. Data Science is the study of the extraction of knowledge from data. Data Science includes good domain knowledge, data modeling, database, statistics, and AI to produce effective solutions, predictions, and insights. This course will give a practical introduction to business analytics using databases, data warehouses, structured, and unstructured data from a cross-section of industries. Restricted to enrollment in College of Business and Analytics graduate program or consent of the department.

Credit Hours: 3

The goal of Artificial Intelligence (AI) is to have a machine that can perform the cognitive functions of the human mind such as learning and thinking. This course is an introduction to artificial intelligence and how it can be combined with data analytics to create a powerful tool for better decision making. Prerequisite: BA 525 or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

This course will introduce students to the field of data visualization. Data visualization is the science of stripping data down to its most important structures and then using the best techniques to take advantage of human perception for effective communication, decision making, and persuasion. Students will learn how to present data in the most efficient, effective, and aesthetic for decision making. Prerequisite: BA 525 or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

This is the capstone course in data analytics. Students will apply techniques learned in analytics, data science, artificial intelligence, and visualization in a variety of real world scenarios. Emphasis is on creative, abstract, and integrative thinking in executing a program in data analytics and managing the data analytics function. Prerequisite: BA 525, BA 526, and BA 527 or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Use of analytics and accounting concepts and techniques. How structured and unstructured accounting data are obtained, validated, processes, and used in making descriptive and predictive models. The use of accounting analytics for better data-based accounting decision making. Prerequisite: BA 510, or baccalaureate accounting degree, or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Use of analytics and finance concepts and techniques. How structured and unstructured financial data are obtained, validated, processed, and used in making descriptive and predictive models. The use of financial analytics for better data-based financial decision making. Prerequisite: BA 530, or FIN 361, or baccalaureate finance degree, or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Use of analytics and marketing concepts and techniques. How structured and unstructured marketing data are obtained, validated, processed, and used in making descriptive and predictive models. The use of marketing analytics for better data-based marketing decision making. Prerequisite: BA 550, or baccalaureate marketing degree, or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Use of analytics and management concepts and techniques. How structured and unstructured management data are obtained, validated, processes, and used in making descriptive and predictive models. The use of management analytics for better data-based managerial decision making. Prerequisite: BA 540, or baccalaureate management degree, or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Use of analytics and supply chain concepts and techniques. How structured and unstructured supply chain data are obtained, validated, processed, and used in making descriptive and predictive models. The use of supply chain analytics for better data-based operations decision making. Prerequisite: BA 522, or baccalaureate business degree with supply chain management specialization, or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Provide a broad overview of basic concepts, principles, and recent innovations in financial management. Topics covered will include risk and return, valuation, capital budgeting, capital structure and cost of capital, dividend policy, financial planning, international financial management and corporate restructuring. Prerequisite: Accounting, Finance, and Economics Foundation Area or equivalent. Not available for students who have credit for FIN 361 or were undergraduate finance majors. Restricted to enrollment in College of Business and Analytics graduate program or consent of the department.

Credit Hours: 3

An evaluation of selected financial policies connected with the acquisition and disposition of funds by the firm. An emphasis is placed on quantitative solutions to these problems. Prerequisite: BA 530, or FIN 361, or SIU undergraduate Finance major. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

The principal financial institutions and markets will be studied in relation to their contribution to the efficient operation of the individual enterprise and the total company. Prerequisite: BA 530 or FIN 361 with a C or better. Not available to students with credit for FIN 449 or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A study of fixed return and variable return securities, investment services, industry and issue analysis, empirical studies of groups and individual stock price movements. Prerequisite: BA 530 or FIN 361 with a C or better. Not available for students with credit for FIN 433 or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Study of financial problems facing corporations, their causes and solutions. Emphasis given to the impact of these financial problems on how the market values securities. Topics include liquidity and leverage analysis, analysis of profitability, and other financial analysis tools. Not available for students with credit for FIN 469. Prerequisite: BA 530 or FIN 361. Restricted to enrollment in M.B.A. program or consent of school.

Credit Hours: 3

(Same as ENGR 522, LAW 633) Course teaches substance & practice of commercializing products of scientific & technical research. Provides a basic understanding of intellectual property laws in commercialization context & how those laws are applied in various fields of technology. Will learn how to value intangible assets, taking into account their commercial potential & legal status. Course will consider the legal & business issues surrounding marketing of products of research. Will prepare & negotiate license agreements. Will analyze legal & business issues surrounding whether & how to enforce intellectual property rights. Content & methods of course delivery & evaluation has been approved for provision by distance education.

Credit Hours: 3

A series of doctoral seminars on theoretical and empirical issues in finance. Sections (A) through (D) may be taken only once. BA 539A covers a subset of topics on Theoretical and Empirical Corporate Finance, including methodology used in corporate finance research. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of doctoral seminars on theoretical and empirical issues in finance. Sections (A) through (D) may be taken only once. BA 539B covers the remaining set of topics on Theoretical and Empirical Corporate Finance, including methodology used in corporate finance research. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of doctoral seminars on theoretical and empirical issues in finance. Sections (A) through (D) may be taken only once. BA 539C covers a subset of topics on Theoretical and Empirical Asset Pricing and Investment, including methodology used in asset pricing and investment research. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of doctoral seminars on theoretical and empirical issues in finance. Sections (A) through (D) may be taken only once. BA 539D covers the remaining set of topics on Theoretical and Empirical Asset Pricing and Investment, including methodology used in asset pricing and investment research. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Case analyses of human problems in the business organization. Application of findings of behavioral science research to organization problems. Development of direction and leadership skills. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of advanced seminars in organization studies. Sections (A)-(G) can be taken only once. Foundations in Organization Studies. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of advanced seminars in organization studies. Sections (A)-(G) can be taken only once. Advances in Organizational Behavior. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of advanced seminars in organization studies. Sections (A)-(G) can be taken only once. Advances in Organization Theory. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of advanced seminars in organization studies. Sections (A)-(G) can be taken only once. Advances in Strategic Management. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of advanced seminars in organization studies. Sections (A)-(G) can be taken only once. Special Topics in Organizational Behavior. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of advanced seminars in organization studies. Sections (A)-(G) can be taken only once. Special Topics in Organization Theory. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of advanced seminars in organization studies. Sections (A)-(G) can be taken only once. Special Topics in Strategic Management. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Series of advanced seminars in Production/Operations Management. Sections (A) through (C) may be taken only once. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Series of advanced seminars in Production/Operations Management. Sections (A) through (C) may be taken only once. Service Operations Management. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Series of advanced seminars in Production/Operations Management. Sections (A) through (C) may be taken only once. Production/Operations Management and Information Systems. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Series of advanced seminars in Production/Operations Management. Special Topics in Production/Operations Management. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of advanced seminars on Management Information Systems (MIS). Sections (A) through (D) may be taken only once. Advances in Management Information Systems. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of advanced seminars on Management Information Systems (MIS). Sections (A) through (D) may be taken only once. Decision Support and Information Systems. Prerequisite: (A). Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of advanced seminars on Management Information Systems (MIS). Sections (A) through (D) may be taken only once. Section (E) may be repeated as topics vary. Quantitative and Computer Methods for Decision Support and Information Systems. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A series of advanced seminars on Management Information Systems (MIS). Sections (A) through (D) may be taken only once. Section (E) may be repeated as topics vary. Strategic Management of Information. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Organizations have become increasingly complex and their success is generally dependent on how well individuals can function as a group. It is important that you understand the activities that are necessary to participate in or manage a successful project; these topics include project selection, project scheduling, project budgeting, project monitoring and controlling a project, and closing a project. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A managerial approach to the study of marketing. Emphasis is on the nature and scope of the marketing manager's responsibilities and on marketing decision-making. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Designed to treat product management and its relationships with business policies and procedures; the development of multiproduct strategies, means of developing such strategies and the problems and methods of commercialization. Prerequisite: BA 550 or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

The study of theory, method and procedure for quantitative and qualitative analysis of primary and secondary marketing data. Emphasis is placed on application of specific research tools to the process of formulating and testing research hypotheses. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Emphasis on the theories and research relating behavioral science to the discipline of marketing. Development of sophisticated comprehension of the consumption process is undertaken. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Long run market opportunities are identified and evaluated. Methods of implementation and execution affecting the relationship of strategic marketing planning to the allocation decisions of top management are emphasized. The orientation is toward theoretical development to provide a base for continuing research in the field. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

The philosophical bases underlying the development of theory in marketing. The process of development of marketing ideations through research is emphasized. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

The study of the elements of the promotional mix including advertising, personal selling, sales promotion and publicity and how they apply in the profit and not-for-profit sectors of the market place. Prerequisite: BA 550 or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

This course focuses on the development of competitive strategy for the digital marketing function of organizations, how that strategy relates to organizational strategy, and how the digital marketing function can contribute to an organization's competitive capabilities in the global marketplace. This course will introduce digital marketing and marketing on the internet, including email marketing, social networks, search engine advertising and optimization, blogging, virtual communities, viral and affiliate marketing, mobile marketing, and online B2B communications. The focus will be on how firms can use these new mediums to communicate with target audiences, deepen their relationships with online customers, and promote their products/services. Prerequisite: BA 550 with a C- or better, or baccalaureate marketing degree, or equivalent. Restricted to enrollment in the College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A survey of information system design, analysis and operations. Topics include systems concepts, systems analysis and design, database management, software and hardware concepts, decision support systems, expert systems, distributed processing and telecommunications and information systems planning. Applications of information technology will be emphasized. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Database planning, design and implementation; application of data modeling techniques-entity-relationship diagrams, hierarchical, network, relational and object-oriented data modeling; physical design and data administration; Distributed and Expert Database Systems. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

A capstone research course in business that exposes the student to a full range of research experiences. Emphasis is on integrating learning and creative thinking in the execution of the research process. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

This course is a practicum in advanced research methods. It will focus on analysis of data, interpretation of results and synthesis of conclusions based on a clear understanding of the objectives of research, the characteristics of data and techniques for manipulating data. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

This seminar in multivariate statistics will give doctoral students in Business a theoretical and practical knowledge of multivariate methods such as cluster analysis, multiple regression, discriminant analysis, canonical analysis, etc., for the purpose of equipping them for dissertation work, and subsequent research for publication in the top academic business journals. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

International business and activities are examined in the international environment. The course will focus on concepts and issues of international business and will analyze the marketing, financial, accounting, managerial, logistical and production functions of international operations. Emphasis is on integrating, learning and creative thinking through lecture and case analysis. Foundational M.B.A. coursework should be completed. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 2-3

The basic elements of marketing management are identified in the setting of a global business environment. Emphasis is given to variables in the international markets that effect strategic business planning such as cultural, ethical, political and economic influences. The course focuses on current trends in the marketing practices of organization. Prerequisite: BA 550 or equivalent. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Discussion of international monetary system, parity conditions, foreign exchange markets and financial markets. Special focus on financial management of the multinational firm, including risk assessment, hedging, capital budgeting, and performance evaluation and control. Not available for students with credit for FIN 464. Prerequisite: BA 530 or FIN 361. Restricted to enrollment in College of Business and Analytics graduate program, or consent of department.

Credit Hours: 3

Provides graduate credit for study abroad at accredited and approved foreign institutions. To be taken as first study abroad program. Restricted to enrollment in M.B.A. program or consent of department.

Credit Hours: 3

Provides graduate credit for study abroad at accredited and approved foreign institutions. To be taken as second study abroad program. Prerequisite: All Foundation Area degree requirements. Restricted to enrollment in M.B.A. program or consent of department.

Credit Hours: 1-3

The purpose of this course is to teach you the skills needed to execute marketing research projects or use marketing research information to make better marketing decisions. To do this, the course covers techniques such as, determining if marketing research is needed, problem definition, research designs, survey design, sampling issues, data collection, and data analysis. The course also covers interpretation of results as well as recommendations for marketing managers/take-aways from the research. In this class, both quantitative and qualitative methods are used to collect primary data. The deliverable for the course is a full marketing research report for a live (real) client. Prerequisites: MATH 139; ACCT/FIN/MGMT 208 and BA 550 with a grade of C or higher. Restrictions: Graduate students, program approval required.

Credit Hours: 3

Directed independent study in selected areas of business administration. May be repeated as topics vary. Restricted to enrollment in College of Business and Analytics graduate program. Departmental approval required.

Credit Hours: 1-15

Current practical experience in a business or other work directly related to course work in a College of Business and Analytics program and to the student's educational objectives might be used as a basis for granting credit to the college. Credit is given when specific program credit cannot be granted and is usable for elective credit only. Credit is sought by petition and must be approved by the CoBA dean before registration. Graded S/U or DEF only. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 1-6

Study of the development and evaluation of business strategies and policies as they relate to the overall performance of the firm within its environment. Knowledge of the functional areas of administration, available business data and analytical tools will be utilized in solving comprehensive business cases and simulation games. Restricted to enrollment in College of Business and Analytics graduate program or consent of department.

Credit Hours: 3

Restricted to enrollment in M.B.A. program or consent of department, consent of instructor.

Credit Hours: 3-6

Minimum of 24 hours to be earned for the Doctor of Philosophy degree in Business Administration. Restricted to advancement to candidacy for Doctor of Philosophy Degree in Business Administration.

Credit Hours: 1-24

For those graduate students in business who have not finished their degree programs and who have one or more INCs or DEFs on their records and/or are in the process of completing their degree requirements. The student must have previously enrolled in a minimum of 36 hours of course work that meets M.B.A. program core and elective requirement or have completed a minimum of 24 hours of BA 600 before being eligible to register for this course. Concurrent enrollment in any other course is not permitted. Graded S/U or DEF only.

Credit Hours: 1

Must be a Postdoctoral Fellow. Concurrent enrollment in any other course is not permitted.

Credit Hours: 1

Study of modern concepts and issues in financial options and futures markets. Emphasis on risk management in financial institutions, and applications in corporate finance and funds management. Prerequisite: FIN 331 with a grade of C or better. Restrictions: College of Business and Analytics majors or minors, junior standing or higher; or program approval required.

Credit Hours: 3

Liquidity analysis and management with a focus on managing cash, marketable securities, accounts receivable, inventory, banking relationships and short-term financing. Prerequisite: FIN 361 with a grade of C or better or concurrent enrollment. Restrictions: College of Business and Analytics majors or minors, junior standing or higher; or program approval required.

Credit Hours: 3

Long-term forecasting techniques used in business; alternative approaches to capital structure decisions, cost of capital measurement; and performance measurement for investment decisions including mergers and leasing; explicit consideration of certainty, risk, and uncertainty in investment analysis; theory and applications in private and public sectors. Prerequisite: FIN 361 with a grade of C or better or concurrent enrollment. Restrictions: College of Business and Analytics majors or minors, junior standing or higher; or departmental approval required.

Credit Hours: 3

This course is about branding, and the ways brands acquire and maintain economic and non-economic value. During our time together, we will explore the origins, power, theory, meaning, relevance and practice of brands, brand development, brand metrics and brand management. Prerequisite: MKTG 304 with a grade of C or better. Restrictions: College of Business and Analytics majors or minors, junior standing or higher; or program approval required.

Credit Hours: 3

Analysis of international operations and markets. Emphasis on the factors influencing marketing to and within foreign countries and the alternative methods of operations open to international firms including e-commerce. Prerequisite: MKTG 304 with a grade of C or better. Restrictions: College of Business and Analytics majors or minors, junior standing or higher; or program approval required.

Credit Hours: 3

Analysis of the sales effort within the marketing system. Philosophies, concepts and judgment criteria of the sales function in relation to the total marketing program. Emphasis on the integration of computer- and Internet-based technologies in the strategic development and operations of the sales force. Prerequisite: MKTG 304, MKTG 380, and MGMT 304 with grades of C or better. Restrictions: College of Business and Analytics majors or minors, junior standing or higher; or program approval required.

Credit Hours: 3

Deals with advertising from the viewpoint of business management. Discussion of integrated marketing communication and problems of integrating advertising strategy into the firm's total marketing program. Course discusses the role of advertising in different business environments such as technology driven markets and electronic commerce. Prerequisite: MKTG 304 and MKTG 363 with grades of C or better. Restrictions: College of Business and Analytics majors or minors, junior standing or higher; or program approval required.

Credit Hours: 3

The purpose of this course is to teach you the skills needed to execute marketing research projects or use marketing research information to make better marketing decisions. To do this, the course covers the techniques such as, determining if marketing research is needed, problem definition, research designs, survey design, sampling issues, data collection, and data analysis. The course also covers interpretation of results as well as recommendations for marketing managers/take-aways from the research. The deliverable for this course is a full marketing research report. Prerequisites: MATH 139; ACCT/ECON/FIN/MGMT 208 and MKTG 304 with a grade of C or higher. Restrictions: College of Business and Analytics majors, junior standing; program approval required.

Credit Hours: 3

An exploration of the special challenges of services marketing, including analyzing and developing solutions for new service design and innovation; branding and selling services; service quality and customer satisfaction; infusion of services into manufacturing industries; service delivery and distribution including through intermediaries and electronic channels; self-service technology and smart services; pricing and ROI of services; and service failure and recovery. Prerequisite: MKTG 304 with a grade of C or better. Restrictions: College of Business and Analytics majors or minors, junior standing or higher; or program approval required.

Credit Hours: 3

This course is designed to equip marketing and other business students with the ability to translate data into actionable managerial decisions. Students learn how to manage and analyze data, which is available to organizations more than ever before, through a systematic process which includes data management (preparing data for analysis) and applied quantitative analysis, including statistical models. The focus will be on decisions that marketing managers have to make on a daily basis including marketing mix decisions. Prerequisite: MKTG 480 with a C or better.

Credit Hours: 3

Coursework and field study related to international business issues. Students will complete coursework on campus and then travel to international locations (e.g., Europe, Asia, or South America) for scheduled business visits with companies operating in those locations (both international and domestic businesses). Students will also complete additional report writing upon return from their international trip. Fees: package cost for air transportation, land travel in and between countries, lodging, and some meals, in addition to tuition and on-campus costs. Prerequisite: MKTG 304. Restrictions: College of Business and Analytics majors or minors, junior standing or higher; or program approval required.

Credit Hours: 3